Olam Ghana is a part of Olam International, an agri-business with a network in over 65 countries.
Olam Ghana is the leading exporter of cashew, owns one of the largest milling plants in Ghana; including its tomato paste and canning facilities.
Working with Hubtel, Olam created a loyalty promotion that gave consumers instant rewards like mobile airtime and cash prizes.
To successfully run the campaign, Tasty Tom used Hubtel to manage the entire process from purchase to reward. Over 45,000 customers received several exciting prizes.
Impact on business
Hubtel brings credibility and ease to customer loyalty programs.
The simplicity of Hubtel made it extremely easy for Olam to run this promotion without the many hassles of manually operated draws.
The brand’s marketing team wanted a campaign that was modern, easily accessible and run in a way familiar to the customer – via their mobile phone.